It’s an age-old real estate scenario: Buyers walk through a home for sale, and shrug. There’s nothing wrong with the house, really, they tell the agent. It’s just that the house lacks a certain, indefinable “something.”
Mary Cook has heard it before, many times – mostly from homebuilders who have called her in to put her finger on what’s keeping people from buying their homes.
Cook lives at the intersection of design and marketing. Her Chicago-based interior design firm, Mary Cook Associates, outfits 75 to 80 model rooms a year for homebuilders around the country. Beyond merely looking good, the design plans for all those models share a single goal: to make consumers want to buy the homes because, for lack of a more concrete term, they feel right.
After nearly three decades in the business, Cook has firm ideas about what it takes to get there. She recently wrote a lavishly illustrated book that elaborates on seven principles she considers the ingredients for good design.
“The Art of Space” isn’t a “get it sold”/home staging guide. It’s her philosophy about what it takes to make a space look good for any purpose.
Nonetheless, Cook honed those principles while working for homebuilders who are trying to please customers, and she said in an interview that the seven ingredients also can be helpful to anybody with a “for sale” sign in the yard.
The data relating to real estate for sale on this website appears in part through the BRIGHT Internet Data Exchange program, a voluntary cooperative exchange of property listing data between licensed real estate brokerage firms in which The Condo Shop participates, and is provided by BRIGHT through a licensing agreement. The information provided by this website is for the personal, non-commercial use of consumers and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Real estate listings held by brokerage firms other than The Condo Shop are marked with the IDX icon and detailed information about each listing includes the name of the listing broker. 2020 BRIGHT, All Rights Reserved. Information Deemed Reliable But Not Guaranteed. Some properties which appear for sale on this website may no longer be available because they are under contract, have Closed or are no longer being offered for sale. Data last updated: 1/17/20 5:00 PM PST